True leadership starts with Self-Awareness
Leadership begins with understanding yourself before leading others. It starts with understanding who you are.,
It is a process of discovering the values, thoughts, emotions, and patterns that guide how you move through the world
The most powerful way to change people is through
not external direction or control. The power of self-discovery and choice.
Coaching starts with this essence
Coach Anna

Experience
- Current) Rep. of SelD Coaching Lab
- Current) Co-Active Training Institute Faculty, Coach’s Supervisor
- Previous) Visiting Professor of KwangWoon Univ. Graduate School, Coaching Psychology
- Previous) Adjunct Professor of Seoul Media Institute of Technology
- Previous) 13 years of working experiences in International Organization, International Company & Startup .
Education & Certificate
- Ph.D. in Psychology, KwangWoon University Graduate School
- MBA, Korea University Graduate School
- PCC (ICF), CPCC (CTI), KSC (Korea Coach Association)
- Coaching Psychologist certificate (Korean Association of Coaching Psychology)
- ACTC (Certification in Team Coaching)
- Gallup-Certified Strengths Coach
- Leadership Circle Certificate
- Birkman Method debriefer
- MBTI trainer certificate
- Career Counselor Certificate (Human Resources Development Service of Korea)
MISSION
Breaking Egg
I will be a warm, supportive coach who walks with you as you break out of your own shell.
A Safe and Warm Nest, A place to pause, notice your present self, and reconnect with the energy to grow!
Creating a space for reflection and transformation so inner potential can unfold with ease.
VISION
A comfortable life, Growing lives, A life of successtowards the Global Coaching Leader
Inspiring coaches for impactful leadership
We help people around the world live comfortably, grow sustainably, and achieve the success they want on their own terms.
Global Business Coach and Global Motivational Expertto help more lives experience change and possibility.
VALUE
1. Growth
We believe that people are always reinventing themselves, supporting continuous growth and expanding possibilities.
2. Authenticity
It's not about apparent success, it's about The real meRespect choices and behaviors that originate from.
3. Love
We have a deep understanding and empathy for people, and we accompany leaders on their journey with warmth and care.
4. Acceptance
We create a safe space for all emotions and experiences, believing that change begins when we accept ourselves as we are.
Leadership philosophy and approach
3 Self-D
01.
Self-Discovery
Understanding yourself is the power of a leader
Self-discovery is the first step in leadership.
Leaders need to be aware of their strengths and weaknesses, motivations, emotional patterns, and decision-making styles.
At this stage, leaders ask themselves.
“Why am I acting this way?”
“What kind of leadership do I really want?”
As self-understanding deepens, leaders become more stable and clear, and they become a trusted center for their teams and organizations.
02.
Self-Direction
Leaders who choose their own direction
Self-direction is a necessary step after self-understanding.
A leader is not just someone who executes a given goal, but someone who is able to set a direction that aligns with their values, vision, and priorities.
At this stage, the leader should use the
What matters,
What to choose and what not to choose,
How to choose
You'll have the power to decide with clarity.
Directional leaders are unwavering, lead their teams with clarity, and create meaningful impact within their organizations.
03.
Self-Driven
Executive leadership that drives and acts on its own
The final stage is Self-Driven.
No matter how much insight and direction you have, change doesn't happen if you don't have the momentum to create action.
A self-driven leader is someone who sets their own goals, drives execution, and is accountable for results.
These leaders are the ones who are internally motivated to get things done, even without external scrutiny or coercion.
All of Choanna Coaching's solutions are focused on helping leaders regain their momentum and maintain a continuous cycle of growth.
Leadership is not a skill, but a growth process: self-understanding → direction setting → execution.
My coaching is centered around these three steps to help leaders find their ‘authentic leadership" and transform organizational performance and team movement.
